Digital Marketing Made Simple | The Ultimate Guide to Digital Marketing | Bussiness Management |

Digital marketing is a medium, which allows us to promote or sell any product or service over the internet. These days, people do a lot of online research, whether to buy a product or a service, whether to buy a house or a cake, all these are done through mobile or computer. The internet plays an important role in digitalizing all platforms. About 70-90% of people use most of the services through digital media, such as bill payment, phone recharge, online transactions, online shopping, ticket booking, and more. Here the question arises, what is digital marketing?

Selling your services and products over the internet through any digital sources is called digital marketing. It is an effective way to reach new customers online and hence it is also called online marketing. Digital Marketing strategy has been helpful for all types of businesses, be it a trader, or an entrepreneur, or any big enterprise. Digital marketing has helped businesses to reach the right customer at the right time.

What is the Importance of digital marketing?

To compete with this modern world, we must be aware of new technology, and capable of using them. Digital marketing is used extensively worldwide to reach out faster with the help of the internet. People usually have less time to discuss marketing activities and also less desire and ability to understand them. This makes it difficult to find an appointment. On the other hand, digital marketing and social networking sites enable you to make connections with other people, while doing other activities. Being so convenient and time-saving, Digital Marketing is growing day by day.

Digital marketing provides the utmost convenience to both, the businessman and the customer. Sales of products and services of any business can be increased without going to market. Google anything you want to buy, and you are there. In simple words, Digital Marketing: -

• Saves time
• Saves money
• Increases effectiveness
• Gives measurable results
• Blends buyer and seller easily

In simple words, to obtain a better result in lesser time, Digital Marketing is the only way.

Future Scope of Digital Marketing

Many universal changes have occurred in the last few years. An era of selling products and services through barter has nowadays shifted to an online platform. Digital marketing’s scope can be speculated by monitoring the rapid sales of products and services. Earlier, the manufactured products were kept in warehouses for years because they could not be sold on time. Offline advertisements were used to sell a product, which used to be expensive and even the outreach was limited to fewer people. Those advertisements were not effective according to their value. But today it is not the same, various search engines like Google, YouTube, Instagram, Facebook, etc., are used to track the Appropriate Users. The product now looks for the right people.

Digital Marketing has become more effective by introducing refunds, replacement, and return policies. "What you see is what sells" is the basic mantra of Digital Marketing. People these days are so much aware, that no seller and businessman can disguise wrong information on the internet.

Abundance Aspects of Digital Marketing

Digital marketing is also called "internet marketing" because it cannot be done without the internet. Due to its moto to sell products and goods online, it is also known as "online marketing". Digital marketing is based on an abundance combination of technical and non-technical activities that are:-

• Search engine optimization
• Social media optimization
• Email marketing
• Video Promotion and YouTube Marketing
• Affiliate marketing
• Pay per click
• Online reputation management
• App promotion

Below is a brief explanation of these classifications.

Search Engine Optimization (SEO):

Search Engine Optimization is based on a lot of on-page and off-page activities. It is focused on keyword-based research which allows a search engine algorithm to optimize a website based on those keywords. This helps in ranking a website to the first page of the search engine. At the same time, SEO helps in generating more traffic to the website and engaging the right business leads. In short, SEO helps in enhancing the overall performance of a website.

Social Media Optimization (SMO):

Social media is the only source through which a lot of people get an opportunity to be connected through Facebook, Instagram, LinkedIn, Twitter, and other sites. Advertisers can promote the products and services of their business with the help of demonstrative advertisements that are visible to the user after some time interval. This uniquely engages more people and brings generate more business at a cheaper cost.

Email Marketing:

Email Marketing is used to send information about a company's products directly in the mail inbox. Whenever a company offers a new product or service, they send all the information via mail to customers or new leads, this is done to convey information to a lot of people in just one email. This is an effective strategy for Digital Marketing.

Promotion of Videos:

If we talk about the promotion of videos, then YouTube is the only medium through which we can promote products and services in a good way, because these videos have a high amount of traffic. By showing advertisements on these YouTube videos or promoting them through the videos, viewers and users can be encouraged to buy products and services.

Affiliate Marketing:

Do you remember marketing praising people by mouth? Affiliate marketing is a marketing process by which every affiliate marketer receives some benefit on every sale processed through them. If you have your own YouTube medium or a blog website that has more traffic, then you can also put a link to the advertiser's product in those mediums and get some benefit on every sale.

Click on PPC, CPC, and Pay:

Get organic results on a website may be time taking. PPC helps any marketer to get their business lead instantly on every click paid. This modulus takes some payment on every click and it is also easy to measure the business that came through it. PPC services are used by initial traders to get leads immediately and then further develop their business in the future.

Online Reputation Management:

It is not enough to build a website and put it in the top position. Having a complete and transparent online visibility is also important. A negative response or review is bad and can degrade the website's performance. Hence, it is important to be aware of the services of ORM. This positively increases the brand value of a business and keeps it away from negative reviews.

App Marketing:

Apps are the only source through which you can stay in anyone's mobile phone for a long time and can buy their services anytime. Application usage is increasing day by day. If anyone gets rich well, then they usually build an app and promote their business only through it. Big businesses like Amazon, Flipkart, Paytm, and many others are already into it.

Conclusion:

Digital marketing is a cost-efficient and time-saving process enabling businesses to increase and expand. It builds a good relationship between the seller and the customer, which encourages them to visit again. Digital Marketing is a boon to the modern world. Many more aspects of digital marketing are yet to be dugout.